An Autoresponder is a form of automation in your marketing And that what’s you get at LeadsLeap, together with a marketing page/landing page and promotion of your links, both to other members and people outside LeadsLeap. The Promotion is on automation as a Pro-member, as a Free-member you need to collect credits to promote. You get a real autoresponder as a Pro-member and as a Free-member a broadcast possibility to your prospects You can even earn money with LeadsLeap, both as a Fr ee-member & more as a Pro-member Click the link above to see all that you get. A tip is, that if you upgrade within 24 hours you get an 8$ discount on your membership forever submitted by /u/Soren-Larsen [link] [comments]
Author: Franz Malten Buemann
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New from Start Page: Schedule Posts to your Link In Bio for Free
When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update.Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date…As of today, you can schedule posts to appear on your Start Page whenever you’d like.That means, you can schedule, links, images, text, and more to go live whenever you’d like. You can schedule content to both your social channels and your Start Page simultaneously with Buffer.Get started nowSince launching, our team has been hard at work adding a number of updates, including: The GIF gallery: a collection of hand picked gifs to style your Start PagePromote YouTube videos: a block to spotlight your latest YouTube uploadImage links grid: Upload images to a grid and link each image to a relevant webpageEmbed songs & podcasts with Spotify: listen to audio directly in Start Page16 new themes: style your Start Page your way with new themesNow, over 25,150 Start Pages have been shared with the world since we launched last year.We’ve seen photographers to plumbers, baking sites to gig nights, share their Start Page with the world. However, the ultimate goal of Start Page was for it to act as a link in bio. A simple site to direct your social fans to to direct them to the links that matter most to you.And there’s one unique feature we’ve been excited to add to help with that. New from Buffer — Start Page PostsFrom today, anyone can schedule content to appear on their Start Page. That means, you can schedule, links, images, text, and more to go live whenever you’d like. You can schedule content to both your social channels and your Start Page simultaneously with Buffer. On your Start Page, you can schedule: ️☕️ Information about your next event🎶 Ticket details to your latest gig📱 Release notes about your last update✈️ Discounts for your customers👆Updates on your product production➕ And much, much morePlus, all your scheduled Start Page updates can contain links.One thing we heard from customers was that using links on social often limited the amount of reach a post could get. We decided to look into this and found that using a link can reduce reach by up to 40 percent.Start Page Posts can help. Rather than posting links directly on social, you can schedule these updates to your Start Page feed. Direct your audience to your link in bio in your post rather than using the link directly. That should help you capture the reach you deserve. And one more thing, it’s free!Unlike most link in bio tools on the market, our scheduling feature comes at no extra cost.Create your Start PageGet the visibility your links deserveGet started for free
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Start Page Posts: Get the Reach you Deserve
Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. Learning why some posts go viral while others don’t is nigh on impossible. However, there was one thing I noticed with my posts. It seemed that posts with links got less engagement and fewer views. This was just an anecdotal feeling, nothing more than that. So, to test my hunch, I spent a few months researching.Do posts containing a link perform worse?I conducted a mix of third-party and first party research. All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). The first party analysis was conducted using Brandwatch, a consumer intelligence platform—thank you to Brandwatch for helping us out here. So, do posts containing a link perform worse? Here’s what we found: Tweets with a link achieve 7.2% fewer retweets (Buffer’s own analysis)Tweets with a link garner 28.76% less reach (Buffer’s own analysis)LinkedIn impressions decrease by 3x when posting a link (AgoraPulse)Engagement rate for LinkedIn posts without a link is 70% higher (SocialInsider)Plus, Instagram and TikTok actively discourage link sharingWe couldn’t find any conclusive findings on Facebook or Google Business Profiles, but we’d assume those algorithm’s act in a similar way. So the headline seems clear, posts on social media containing a link seem to perform worse.To dig a little deeper, let’s dive into our analysis.We analyzed 174 million tweets with and without linksThanks to our friends over at Brandwatch, we were able to analyze a huge number of tweets (174,525,132 tweets to be exact).Specifically we looked for a statistically accurate sample of tweets published between July 15th, 2022 to August 16th, 2022 that either contained a link, or contained the phrase “link in bio.”We decided to compare two styles of tweets: Tweets that contained a linkTweets containing the phrase “link in bio”Both of these tweets are attempting to achieve the same thing. They’re both trying to drive people to external content. Except, link-based tweets do so directly in the tweet while, link in bio posts encourage people to click on the bio and access the content that way.We compared the average number of retweets, the number of impressions and the average reach for both types of tweets. Please note, impressions refers to the sum of all followers of the authors who tweeted or retweeted the post, while reach is a number assigned to the tweet which attempts to estimate how many users actually saw the post. Here are the results. Tweets that refer to a “link in bio” generate: 8.98% more retweets than tweets that include a link21.24% more impressions than tweets that include a link40.38% more reach than tweets that include a linkWhy is this? Well one hypothesis is that Twitter, and other social networks, simply don’t want users to leave the app. So they limit the amount of visibility link-based tweets get. However, posts that refer to a link in bio seem to circumvents this limitation. Without an actual link in the text, the post achieves maximum visibility and gets more retweets because of it.How to use a link in bioTo achieve maximum visibility for your posts on social networks, you’ll want to avoid using links and instead direct your audience to your link in bio. Which begs the question. Which tool should you use?You’ll need a tool that’s customizable to fit your brand. One that’s able to store lots of content and links to direct your audience to the right location. But there are lots of tools that just this (including Buffer’s own—Start Page). However, there’s one thing unique to Start Page that sets it apart. As of today, Start Page users can schedule new posts to appear on their page at a specific time and date—all for free. Find out more on our announcement blog here.Get the reach you deserveStart scheduling posts to your Start Page todayGet started for free
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DevOps Dreamin’: Everyone Plays a Role in DevOps
DevOps is here to stay, but it doesn’t have to be daunting. DevOps Dreamin’ is the essential conference for Salesforce release teams, and our next stop is Seattle. Whether you manage your org solo, as part of a team, or as part of a client… Read More
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How to measure customer experience & satisfaction? Key metrics
A loyal customer is a satisfied customer. I know this very well as the core focus of my company is CX-aware solutions development. We use customer experience and customer satisfaction insights to inform our decisions for product designs. NPS, CSAT, and CES are the most commonly used customer satisfaction metrics. I’ll introduce you to each metric and show how they can help improve your business performance. CX metric #1: net promoter score (NPS) The Net Promoter Score measures the willingness of customers to recommend a company’s products to others. It is used to identify the loyalty of customers to a company. How to measure customer experience with NPS? I usually measure NPS with a single question survey: “On a scale from 0 to 10, how are you likely to recommend company/brand/product X to a friend/colleague/relative?“ https://preview.redd.it/bknuhd2krjx91.png?width=1249&format=png&auto=webp&s=4ca0089a7e0a0cefc3726d09e9c3ac865ddb3c2c Reading NPS CX metrics is easy. Here, 0 stands for not at all likely, and 10 is for extremely likely. Depending on the response, customers fall into one of three categories to establish an NPS score: https://preview.redd.it/g9ruvzsipjx91.png?width=1249&format=png&auto=webp&s=0c71103cca2aaf7c59be0fb318888134cd9f83ea Consider implementing this CX metric into your customer experience strategy, as it can be used with industry NPS benchmarks to see how your product is doing compared to your competitors. The formula to calculate the NPS metric is simple. You have to subtract the percentage of customers who answer the question with a 6 or lower from the percentage of customers who answer with a 9 or 10. Customer satisfaction formula: NPS = % PROMOTERS – % DETRACTORS If you apply the NPS feedback correctly, you can adjust your business to meet customers’ needs without over-delivering in one area or under-delivering in another. CX metric #2: customer satisfaction score (CSAT) CSAT is a commonly-used key performance indicator for customer experience. I usually apply this metric to track how satisfied customers are with the product. CSAT surveys are one of the ways to measure customer experience in regard to a certain aspect of your product. For example, you’ve added a new feature and want to see how efficient and useful it is to the end users and if any improvements are necessary. https://preview.redd.it/iicdip5srjx91.png?width=1250&format=png&auto=webp&s=13b80797e6ac91d27bc0851111e2ad51c873f5e7 Here’s an example of common CSAT questions: “How are you satisfied with our product?” or “How would you rate your overall satisfaction?” with the company, its product, or a certain interaction. A five-point customer experience scale is used, with the following options: 1) very unsatisfied, 2) unsatisfied, 3) neutral, 4) satisfied, and 5) very satisfied. Companies can calculate CSAT by using an average of 1-5 or focusing on the 4-5 responses. Customer satisfaction formula: (#) POSITIVE RESPONSES / (#) TOTAL RESPONSES X 100 = (%) CSAT To calculate the Customer Satisfaction Score, divide the number of “satisfied” or “very satisfied” respondents by the total number of respondents and multiply it by 100. This results in your CSAT percentage. CX metric #3: customer effort score (CES) With the CES experience metrics, we ask customers to score the amount of effort involved with a specific interaction. Using CES surveys, you can ask the question, “on a scale of ‘extremely easy’ to ‘extremely difficult, how easy was it to interact with .” https://preview.redd.it/eurisgz0rjx91.png?width=1250&format=png&auto=webp&s=8fc4c4889fe9311dc4afa8c6cdfa66220bb0479a The idea is that customers are more loyal to a product that is easier to use. Customer churn is one of the main business drivers, and customer effort is a great indicator of loyalty. CES impacts your business outcomes and is ideal for tracking customer experience over time. To calculate the Customer Effort Score, determine the percentage of positive (easy and easy) and negative (complicated) responses to your CES survey. You can then subtract the number of negative responses from the positive responses. Customer satisfaction formula: CES = % EASY – % DIFFICULT If you get a high average, your company is making the experience convenient for customers. A low average indicates that there’s still work to be done in order to make the customer experience easier and more engaging. However, the drawback of CES is that it is more focused on evaluating a particular process of customer interaction, so it doesn’t give a broader understanding of the entire customer experience. For this reason, I apply CES together with Net Promoter Score and Customer Satisfaction Score to get a better understanding of customer satisfaction. Other customer experience metrics Customer experience is multi-faceted. That’s why there’s no single CX KPI that would give you a straightforward answer as to whether the customer experience you provide is good or bad. To make sure you are guided by relevant data, you have to keep track of a variety of customer experience indicators. Although they do not point at customer experience flaws directly, they may well add context to the data you’ve already collected with the NPS, CSAT, and CES metrics. So, here are a few more KPIs to measure customer experience: Customer lifetime value (CLV) Customer health score (CHS) Customer retention rate Customer referral rate Customer churn rate Conversion rate Active users: daily (DAU), weekly (WAU), monthly (MAU) submitted by /u/joe_dojo [link] [comments]
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Dreamforce ’23 Registration Is Live!
Go, go, go! It’s official – Dreamforce ’23 is happening and the save-the-date form is live! Head over to the landing page here to begin your registration process. After the success of Dreamforce ’22, you won’t want to miss next years event… Dreamforce 2023 Dreamforce… Read More
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Dreamforce 2023 Pre-Registration: Save the Date!
Go, go, go! It’s official – Dreamforce ’23 is happening and the save-the-date form is live! Head over to the landing page here to begin your registration process. After the success of Dreamforce ’22, you won’t want to miss next years event… Dreamforce 2023 Dreamforce… Read More
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Take Swift Action With Enriched Data [In-Depth Overview]
Enrich your Salesforce Account, Contact, and Lead data with accuracy, speed, and ease; ensure verified and up-to-date information, ready for your sales and business development teams to take action and save time. Highlights Reliable Contact- and Company-specific information. Seamless Salesforce record creation with verified data.… Read More
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Test Your Knowledge: Reporting and Analytics in Marketing Cloud Account Engagement
Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on the impact of your marketing activities, and switch gears if you’re not resonating with prospects? When it comes to Account Engagement (Pardot),… Read More
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How to Create Your First Web Form (Tutorial)
Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy.
In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool.
Forms can vary greatly in purpose — you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-up for free versions of your product.
Ultimately, a form is often the fastest and most effective opportunity for you to collect leads and nurture them into sales.
But creating a form can feel like a tricky endeavor, particularly since a form’s design can have a major impact on whether a visitor fills it out, or abandons your site altogether.
Here, we’re going to dive into how to create your first web form to get you started.How to Create a Web Form
For our purposes I’m going to show you how to create a form in HubSpot’s free form builder, but you could also use Google Forms, WordPress, HTML, or another tool of your choice.
1. To begin creating your form within your HubSpot account, go to “Marketing” > “Lead Capture” > “Forms”.2. In the upper right, click “Create form”.
3. In the left panel, click “Regular form”. Then click “Next” in the top right.
4. Select Blank template to start with a blank form, or a pre-made template for a specific use case. Once you’ve selected your template, click “Start”.
5. Here, you have the option to drag-and-drop any elements on the left side that you’d like in your form. Generally, although not always the case, shorter forms perform better, so try to only ask for the most critical information from your form recipients.
6. Once you’ve chosen your desired form fields, click “Option” at the top middle of the screen. Here, you can decide what message you want your recipients to see when they complete the form.
7. Finally, click “Style & preview” at the top right of the screen to preview how your form will look on desktop, tablet, and mobile. Additionally, you can make some changes here to the style of your form — for instance, choosing a round or sharp-edged “Submit” button, or changing the colors and fonts of your form.
When you’re ready, click “Publish” at the top right of your screen.8. Once you click “Publish”, you’ll see this pop-up. Copy and paste the code into your website to embed the form onto one of your web pages, or share the link with recipients via email.
While we created this form using HubSpot’s free online form builder, there are other form building tools at your disposal — take a look at 21 of the Best Form Builder Tools for 2019 for a complete list.
Additionally, check out Form Design Best Practices: 15 Tips to Boost Conversions and UX to ensure your form is ready for optimal conversions.