Author: Franz Malten Buemann

SMS marketing is an effective marketing channel that doesn’t depend on the internet and algorithms. It’s a cost-efficient way to engage your target audience and existing customers, giving you an edge over competitors. However, more than 50% of customers urge businesses to interact with them using SMS marketing, and over 60% of companies are yet…
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Product Position Maps, or Perception Maps, can help the business to identify gaps in the market and identify the need to reposition, so the business will be able to develop future strategies based on current position or improve image when undesired perception exists. https://www.superbusinessmanager.com/product-position-map-a-business-tool-for-customer-perception-of-a-product/ submitted by /u/jerrygrzegorzek [link] [comments]

Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do?

Here’s what you need to know:
Program Manager vs. Project Manager
What is Program Management vs. Project Management
Difference Between Program Management and Project

Program Manager vs. Project Manager
A program manager ensures groups of projects are carried out effectively and are following an organization’s goals. Those groups of projects are referred to as a program. In contrast, a project manager leads an individual project — rather than a group of endeavors.
A program manager’s duties may include the following:

Working with project managers to plan schedules, projects, and goals
Overseeing communication across different teams and projects
Working with executive management to brainstorm new strategies and execute goals

A project manager’s responsibilities can include the following:

Ensuring a project is executed smoothly, within budget, and on time.
Planning and securing project resources, such as team members, budget, and tools
Keeping team morale high and addressing any shortcomings to ensure quality

What is Program Management vs. Project Management
Program management entails maintaining a strategic plan and scheduling multiple different projects. These projects work in tandem to help an organization achieve its goals. With that in mind, a program manager must always consider the “big picture” in every situation. In addition to the duties I mentioned before, program management may also include:

Informing and advising stakeholders
Mentoring project managers
Guaranteeing the success of each project plan and its deliverables

Another common task associated with program management is budget management. Often, program managers must ensure funds are appropriately allocated across current and future projects. Doing so allows project managers to focus on their duties instead of competing for funding. With all the responsibilities associated with program management, it’s no surprise program managers become more necessary as a company grows.According to Zippia, most program managers (55%) work at companies with over 10,000 employees.

Zippia also says most program managers (65%) work in the public sector — but program managers can be present in other sectors such as government, education, and private.
While program management means thinking about how all the moving pieces of a goal connect, project management means focusing on one of those singular moving pieces. Project Management Institute defines project management as “the use of specific knowledge, skills, tools, and techniques to deliver something of value to people.”
To better understand how project management works, you must first understand what qualifies as a project. While there is no concrete definition of a project concerning project management, PMI says projects are essentially “temporary efforts to create value through unique products, services, and processes.” A project manager may oversee the building of new software, executing relief efforts after a disaster, maintaining public highways, etc.
So now you know what a project is, but what does a project manager do? According toWellingtone’s 2020 report — a little bit of everything. The report says the top 6 activities conducted by a project manager are:

Status reporting
Maintaining portfolio lists
Maintaining project planning methodology and templates
Facilitating project approval processes

Providing project management expertise
Facilitating lessons learned

Difference Between Program Management and Project Management
The difference between program management and project management is quite simple — program managers oversee a group of projects, while project managers oversee individual projects. The program manager ensures every project in a program agrees with an organization’s overall vision. The project manager focuses on specific activities that move the agenda forward.

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From the subject line to the email body, compelling and engaging content is one of the strong pillars that define the success of your email marketing strategy. However, there’s a method to the madness and a few things needed to create a successful email.  Every effective email marketing strategy consists of the following: Content and…
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