Author: Franz Malten Buemann

  • AI that automates content generation and distribution – is this useful?

    As the title says, I built an AI-powered content platform designed to make it easier for marketing agencies to generate and distribute content for service businesses and optimize their websites for SEO. This platform automates the content creation and distribution process and helps service businesses get more leads online. It takes photos of the services your local businesses offer and turns them into content on the web. It also automates the creation of original landing pages, blogs, service maps, social media posts, GMB posts, and more. I built this platform for my own marketing agency and it’s been a real success (we service over 40 businesses), but I’m curious to know if it could be useful to others too. Have you used something similar that you’ve found to be successful in the past? Or do you think this platform could help you and your agency? I’d love to hear your thoughts on this! Thanks for your time, and I look forward to hearing your feedback! Included are screenshots of our automated project map (for real estate agents it could be listings of their properties, for dentists it could be happy clients), and what an actual project looks like when clicked. ​ https://preview.redd.it/mozl12ws4a5a1.png?width=2896&format=png&auto=webp&s=024170584d0cfaef634dc79c988111e314f835ba https://preview.redd.it/boi8q2pu4a5a1.png?width=2516&format=png&auto=webp&s=94de1a42c9bc8de7b9a7cfaa247fb5903314e558 ​ submitted by /u/thinkingnorms997 [link] [comments]

  • Attention, trust and GPT3

    When AI is smart enough to write an essay, then what happens?

    GPT3 is back in the news, because, as expected, it’s getting better and better. Using a simple chat interface, you can easily ask it a wide range of questions (write a 1,000 word essay about Clara Barton) that certainly feels like a diligent high school student wrote it.

    Of course, this changes things, just as the camera, the typewriter and the internet changed things.

    It means that creating huge amounts of mediocre material is easier than ever before. You can write a bad Seinfeld script in about six minutes.

    It means that assigning rudimentary essays in school or average copywriting at work is now a waste of time.

    But mostly it reminds us that attention and trust don’t scale.

    If your work isn’t more useful or insightful or urgent than GPT can create in 12 seconds, don’t interrupt people with it.

    Technology begins by making old work easier, but then it requires that new work be better.

  • Don’t let a story get in the way

    The thing is that facts almost never get in the way of a good story.

    Because a good story feels true.

    A good story resonates.

    A good story is based on our feelings, long-held and hard-earned.

    A good story sticks with us, regardless of the facts.

    If I bring facts to rebut your story, they will fail… unless the facts I bring are the foundation for a new story, a story about doing something smart, based on evidence or simply more effective.

    But facts alone have little chance in a battle with a good story.

    Part of the job of making change is working to make sure a bad story doesn’t get in the way of good facts.

  • Create Lookup with Dynamic Forms for Flow

    Last Updated on December 9, 2022 by Rakesh GuptaBig Idea or Enduring Question: How do you add lookup field from the object with lookup filter applied to it? So far we have discussed various use for using different lookup component fields: What? Use Lookup Field into a Flow Screen Element?!!.
    The post Create Lookup with Dynamic Forms for Flow appeared first on Automation Champion.

  • Create Filtered Lookup with Choice Lookup

    Last Updated on December 9, 2022 by Rakesh Gupta Big Idea or Enduring Question: How do you use the new choice lookup (beta) component to display filtered records?  This blog is a sequel to my previous blog – Select Multiple Records in the Lookup Component. In the previous blog, I discussed
    The post Create Filtered Lookup with Choice Lookup appeared first on Automation Champion.

  • Como ganhar dinheiro pela internet

    Comente: “EU QUERO PARA GANHAR 3 AULAS GRATIS” submitted by /u/primeiravendaem24hrs [link] [comments]

  • The Framing Effect – It’s not what you say but how you say it

    submitted by /u/psychvarsity [link] [comments]

  • [New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator

     

     

    We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the Library—the first such feature on the market—enabling you to activate the most accurate template in just a few clicks!

     

    What keeps you up at night?

     

    Many challenges keep eCommerce marketers awake at night. Low customer lifetime value, a lack of real revenue from marketing efforts, declining customer loyalty, high churn … Even the abundance of multiple channels doesn’t always make it easy to solve these conundrums. A well-designed Workflow can help get the best out of every marketing channel. A Workflow automates tasks and consistently helps achieve marketing goals; however, creating the perfect template requires a lot of time and knowledge of the chosen platform’s capabilities and Marketing processes. Chances are, you still won’t get the same results as the top eCommerce players.

    Knowing this, we have assembled our leading experts, who work with brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance, and Victoria’s Secret. We asked them to translate their immense experience into effective tools—Workflow templates that provide precise execution in every communication channel and actually help solve eCommerce challenges. 

    Many hours of work and years of experience from these experts have resulted in the best Workflow Library—one made by eCommerce specialists for eCommerce specialists. 

    Was it worth putting so much effort into this Workflow Library? Yes, and here is the proof:

    The market for Workflow automation and related technologies is growing 20% per year and is likely to reach $5 billion USD by 2024. (Deloitte)55% of global marketers plan to increase spending on overall marketing technology in the next year. (Forrester)Lost productivity and poorly managed leads cost companies over $1 trillion annually, some of which could be saved with database automation software. (CMO Council)

    We can easily see how the accumulated expertise put into these Workflows will enable you to deal with the aforementioned problems more effectively than ever. 

    Also, we added something revolutionary to the new Library.

     

    Solution to your challenges in just a few clicks

     

    The Workflow Library can be navigated through filters, but it doesn’t stop there. To save even more time, you can use our unique Workflow Generator. This is the first such feature in the eCommerce market. First,pick a goal. Then, specify the channel you want to focus on. You can also specify the tactics you think are best for the situation. Click Generate and, from the suggested list, choose a template—the perfect canvas for your content. Launch the campaign for the smooth and efficient execution of your goals.

     

    Think like a marketer—just choose your goal!

     

    Be lean and impactful

     

    The new Workflow Library will enable you to maximize each channel’s impact and leverage Precision Execution. You can focus on individual channels or use comprehensive tactics for omnichannel activities. When using the Workflow Generator, you simply tell us what goal you want to achieve and specify the channel. From the listed template suggestions, you then pick the one that fits your needs for Precise Execution in the chosen channel.

     

    Make the most of the chosen channel

     

    Get the best picks for your business without time-consuming planning

     

    Think how much time you can save with our new Library. We put hours of work into creating the most effective Workflows for your needs. The good news is that they work amazingly, and now you can easily use the perfect Workflow without having to put days into designing it!

     

    The best tactics designed by leading eCommerce experts

     

    Keep your eyes on the prize and don’t get distracted

     

    Your actions are all about achieving marketing goals. We have made it possible for you to focus entirely on them. From our Library of the biggest eCommerce marketing challenges, select the ones you want to work on. Specify the remaining parameters. From the suggested list, choose a template—the perfect canvas for your content. Launch a campaign for the smooth and efficient execution of your goals.

     

    Fastest Workflow template deployment in eCommerce

     

    Benefit from expert know-how

     

    Try new tactics—the expert ones. Get access to the know-how of top specialists working with brands like Starbucks, Vodafone, Lacoste, KFC, New Balance, and Victoria’s Secret. Pick your goals and channels and browse Workflow templates using the scenarios they find the most useful in the named situations. Allow them to guide you step by step through various marketing tactics.

     

    Try different setups

     

    Our Library does not limit you in any way. On the contrary, we encourage experimentation. Get inspired! The Workflow Library is a remarkable and extensive collection of templates. With the Workflow Generator, you can view any sequence with specific parameters. Get inspired to create your own even more advanced Workflows based on the collected know-how.

     

    Wrapping up

     

    Our improved Workflow Library and a brand new feature, the Workflow Generator, is the latest proof of how seriously we treat the principles of Lean Marketing—and of how out-of-the-box our thinking is when we implement these principles in our features.

    You can save tons of working hours, benefitting from the experience of the leading eCommerce experts who completely redesigned all the templates in the Library, adding several completely new templates in the process. Not only that but now, while taking action to achieve marketing goal, you can think like a marketer, not a sophisticated IT system user.

    Do you want to increase Customer Lifetime Value? Or maybe lower the churn? Just select this goal from the list and choose your channels and tactics. Think using the marketer language and achieve marketing goals the Lean Way.

     

  • [New feature] Maximize your marketing impact with the new eCommerce Dashboard

     

     

    Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool. 

     

    Google is not enough to track marketing performance in eCommerce

     

    eCommerce businesses typically leverage both eCommerce platforms and Marketing software to grow their business. However, the data from these two sources can be disjointed, creating a gap in understanding customers’ behavior and their journeys. Without real-time comprehensive data, there’s a lack of insight that would allow businesses to make smart decisions. To bridge this gap and gain a holistic view, marketers often use Google Tag Manager. Although platforms such as SALESmanago are based on a different attribution model. In Google Analytics, revenue that has been generated by SALESmanago is only monitored if someone accesses the site through a link with the utm_source=salesmanago parameter added. Yet, customers are taking many more actions than you want to measure! These differences are especially noticeable with the free version of Google Analytics.

     

    Marketers seem to realize this

     

    As the sheer amount of data generated by eCommerce platforms and Marketing software overwhelms the possibilities of Google products, marketers have begun to realize that without a real-time, consolidated feed, they are wandering in darkness:

    Only 58% of marketers say they are often successful in achieving their marketing goals (Responsify)Only 29% of marketers say they had no issues or delays in getting results from automated campaigns (VentureBeat)

    The conclusions have already been drawn. Gartner predicts that by 2025, data stories will be the most common way to use analytics, with 75% of data stories generated automatically rather than by data analysts. 

    Seems farfetched? We’ve already set the first steps on this path. Meet eCommerce Dashboard.

     

    Leverage Growth Intelligence that empowers marketers

     

    Using dashboards with clearly visualized data from both eCommerce and Marketing platforms helps you bridge the gap between the two and minimize the risk of incorrectly linking events in the store. This makes it easier to gain a better grip on business activities, giving you the ability to access your data live, 24/7. With this more comprehensive view of the store and its operations, you can make better decisions while optimizing marketing strategies, leading to a greater ROI.

     

    Clearly separated data from eCommerce and Marketing platforms, visualized in one place

     

    Build loyalty, and generate omnichannel revenue 

     

    An eCommerce Dashboard is a powerful feature for marketers, allowing them to identify key areas of opportunity and maximize the impact of their actions. Visual charts and graphs provide a quick snapshot of the performance of different aspects of the business, including an overview of loyalty-building effectiveness, so you can easily pick the right actions. Detailed omnichannel revenue attribution provides you with a comprehensive overview of different marketing activities’ performance. Combined, the tools allow you to be in charge of your marketing budget and induce business growth, so you can be a trusted revenue partner for your CEO.

     

    Distinct revenue sources in the form of easily readable revenue attribution graphs

     

    Visualize data clearly and legibly

     

    The eCommerce Dashboard enables you to easily visualize your data. Using various graphs, charts, and other visuals, all in one UI, you identify patterns, dependencies, and trends much more quickly than when manually comparing data from various sources.

     

    Aggregate eCommerce and marketing data

     

    Our goal in creating this new feature was to enable you to leverage Growth Intelligence and boost your business. The eCommerce Dashboard is the ultimate solution for connecting your eCommerce platform with your marketing data in real time from one convenient location. With this powerful Growth Intelligence enhancer, you’ll have the insight and data you need to maximize the impact of your business and drive growth.

     

    Get a better grip on business activities

     

    Our eCommerce Dashboard puts all of your vital data in one place—from sales to revenue attribution to digital marketing performance. The presentation of detailed revenue attribution in the form of clear graphs enables you to enhance your omnichannel impact. You can now drill down into specific metrics and understand connections in omnichannel campaigns to maximize your efforts.

     

    See the performance overview live, 24/7

     

    An aggregated, real-time data feed results in faster problem-solving. In addition, comprehensive insight into the dynamics of an online store enables you to make more informed decisions. With this intuitive dashboard, you’ll have access to an array of live information all the time, so you can act immediately and stay ahead of the competition.

     

    Identify hot areas at-a-glance

     

    On a grander scale, the eCommerce Dashboard enables you to make more informed strategic decisions. You can also make these decisions more quickly, considering that you are now able to identify the most critical performance indicators at-a-glance, gain in-depth analysis of your eCommerce environment, efficiently streamline workflows, and re-allocate resources.

     

    At-a-glance performance overview of your store, in real time, accessible 24/7

     

    Wrapping up

     

    The new eCommerce Dashboard is a practical application of the Growth Intelligence rule. Our expertise led us to compose an optimal array of data enabling fast, informed decisions on the following levels:

    strategic,operational, and day-to-day,

    and enabling the achievement of marketing goals effectively, the Lean Way. 

     

  • Build Your Portfolio Site on Salesforce

    In today’s digital world, there’s such a great opportunity to showcase the skills, experience, and projects you’re working on or have completed. It’s important to showcase that journey as you step into the Salesforce industry and continue to advance. This can be done through a… Read More