CX Demo

Author: Franz Malten Buemann

  • What exactly is the difference between Marketo and Workfront?

    I have pretty significant experience working with Workfront, but none with Marketo. I’m looking for a new job, some of which use Marketo, and I’m wondering how different the experience would be. After doing some research, it looks like Adobe owns both? I had just assumed they we’re pretty direct MAP competitors but now I’m wondering if they have different functions. In fact, it looks like they integrate. What exactly is the difference between them and how difficult would it be to transition from one to another? Thanks in advance! submitted by /u/Stopman [link] [comments]

  • Improving donor experiences for charities: easing demand for the third sector

    No sooner had charities weathered the impact of the peak-pandemic years, they now find themselves facing another huge challenge. The cost-of-living crisis is hitting us all hard. But could focusing on improving the customer experience that donors receive be the answer? A donor is a customer like any other – they are paying out money. Because…
    The post Improving donor experiences for charities: easing demand for the third sector appeared first on Customer Experience Magazine.

  • Using emotional engineering to keep your customer invested long-term

    Emotional engineering is a fairly simplistic concept, but can have fantastic long-lasting impact. If you want your business functions, design and customer engagement to stand out, you’re in the right starting place to make that happen. Emotional engineering is an ingenious way to create an emotional connection with your customers. This should drive an overall…
    The post Using emotional engineering to keep your customer invested long-term appeared first on Customer Experience Magazine.

  • SALESmanago expands partnership program to meet growing demand for Zero Party Data-powered Customer Engagement

     

     

    The company’s partner-first strategy, including investment in strategic hires, tooling and infrastructure, significantly increases revenue and global market penetration SALESmanago now counts 2,500 customers globally and has launched CUPID, the leading industry benchmark tool for customer experience

     

    April 25, 2023 – CITY – SALESmanago, the leader in customer engagement platform for eCommerce brands, today announced the growth of its global partner program, which saw a 160% revenue increase over 2022.

    After onboarding 100+ new partners in the last six months, 2023 will see SALESmanago launch new programs that include local go-to-market support, integrated platform technologies and self-serve data intelligence. This includes new resources to help customers expand their client base, enhance new revenue streams and increase profits – all while meeting growing demand for personalised eCommerce customer experience and data tools. 

    SALESmanago is quickly gaining eCommerce ground thanks to its unique offering for mid-size online retailers, including its Zero Party Data-powered Customer Data Platform. Its execution channels and analytics are powered by AI.

    As a result of a 2022 nine-digit euro acquisition and growth investment, the company is rapidly growing its European footprint. In an era that is testing SaaS business strategies around the world, SALESmanago’s channel-first approach propels the company’s success as organisations continue to recognise the business-critical role of supporting eCommerce operators to increase revenues and really understand their customers.

     

    “We’ve always recognised the importance of a strong partner ecosystem, but as our partner’s business continues to evolve, we’ve doubled-down on our investment to accelerate our channel first strategy in the region,” said Greg Blazewicz, CEO and Founder of SALESmanago. “Partners are instrumental to SALESmanago’s growth. All our partners play a vital role in our success, which is why we’ve added over 100 key players to our global partner program in the last year alone.” 

     

    The news comes as SALESmanago unveiled its CUPID tool, the new industry standard to measure customer engagement and experience. Our AI-driven solutions have already been adopted by 2,000+ mid-size businesses and the CUPID tool allows ecommerce merchants to understand how their customer experience measures against industry benchmarks.

     

    “Customer intimacy and really understanding buyer behaviours is a key part of any ecommerce growth strategy in order to survive and strive in a saturated world,” said Steffen Papke, VP Sales & Partnerships, Thorit GmbH. 

    “SALESmanago platform continues to deliver consistent results, reliability and increases overall customer experience insights, providing our customers with what they need to grow their ecommerce business at an accelerated pace. As a strategic partner, SALESmanago’s solutions and support has been integral to scaling our business and we anticipate that the new partner program will only amplify this further.”

     

    SALESmanago is continually looking to grow its partner ecosystem. To learn more about becoming a SALESmanago partner or to see who the company is working with, visit https://www.Salesmanago.com/partners.

     

  • The magic of placebos

    One of two things is true:

    A placebo is a force beyond understanding, one that is capable of disappearing when we do the appropriate double-blind tests and has mechanisms that defy our knowledge of the laws of physics.

    Or…

    A placebo is a prompt for our subconscious to do the hard work of healing our body, increasing our satisfaction or maximizing our performance.

    I think the second is way more likely, and ultimately serves us better.

    When someone says, “that’s just a placebo” they’re undervaluing the magic of culture and the power of our minds to actually influence how our bodies perform. Perhaps it would be more accurate to say, “we’re fortunate that a powerful placebo is available.”

    Purveyors of fancy sneakers, designer handbags, rare wines, acupuncture and herbal remedies can proudly lean into the work of producing the conditions where placebos have their maximum impact.

    If it’s not helping us believe, then it’s not properly designed.

  • This week in CX: AI and ML continue to play a key role in business development

    Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at Sitecore’s new OpenAI integration, the latest data perspectives on in-store omnichannel strategies, and the data on supermarket grocery spending over Easter, provided by Kantar. We’ve also done a little bit of experimenting with a new AI chatbot!…
    The post This week in CX: AI and ML continue to play a key role in business development appeared first on Customer Experience Magazine.

  • Types of Salesforce Licenses: Explained

    Salesforce licenses are assigned to specific users, granting them access to Salesforce products and features. Salesforce editions and licenses are separate concepts, but can be easily confused. Here’s the explanation of what they are: We’ll start by covering the high-level types of Salesforce licenses. This… Read More

  • 5 Great Salesforce OMS Feature Add-Ons

    These days, consumers have higher expectations than ever before. Of course, they expect great products and services, but they also expect winning experiences. Research from Salesforce showed that 88% of consumers feel the experience a brand provides is as important as its products or services. … Read More

  • Migrating to Flow? Getting Buy-In from Stakeholders

    It’s clear to everyone in the ecosystem that Flow is the automation tool of the future,and a migration from Workflow Rules and Process Builder is inevitable. But your stakeholders may still need some convincing about how soon this needs to be done. However, for every… Read More

  • B2B vs. B2C marketing: what’s the real difference?

    We’ll cover everything you need to know about the differences in B2B vs. B2C marketing to help you set up successful campaigns for each audience.