Author: Franz Malten Buemann

submitted by /u/Proof_Assistance_824 [link] [comments]

It’s always been my dream to own and operate an online message board that earns money. I’ve always loved message boards for some reason. Here’s a good example of what I’m talking about: https://www.garagejournal.com/forum/ https://www.garagejournal.com/forum/threads/harley-jims-place.430175/ That one is quite popular, and I intend to replicate its look and functionality. But I need to know more about marketing it. Specifically, I’m want to learn the best method of automating the marketing for it. If possible. The board I’m creating will be for my local area. And there is a large facebook group for my town, where I could siphon members from. The closest thing I’ve been able to come up with for automating “marketing” for the board, would be to hire one of those Indian companies. Once hired, they’ll flood in and make a bunch of dummy accounts and posts, so that new members don’t arrive and see a ghost town in the beginning. There’s a catch 22 there, that you have to watch out for. In the beginning you have no members, so you don’t get new members. Thoughts, opinions? Thank you! submitted by /u/rondonjohnald [link] [comments]

Hey there, I’m the community manager at Descript, and we’re hosting a tutorial for marketers this Thursday, at 11 am PT / 2 pm ET. We’ll be demoing how marketing teams of all sizes quickly create compelling content like social media assets, podcasts, YouTube videos, you name it, with Descript. We’re super excited to showcase how our AI-powered tools free marketers from the technical grind, so you can stay focused on storytelling, creativity, and collaboration. Sign up to joins us here: descri.pt/3ZHgD6I https://preview.redd.it/eyeshcmaxnca1.png?width=1200&format=png&auto=webp&s=d483d6a0a6ab0ece4096a87086b28de6f96badda submitted by /u/cromer98 [link] [comments]

https://app.livestorm.co/ortto/email-deliverability-101-webinar submitted by /u/sysadministrator_ [link] [comments]

You may have heard the news that ContentCal is shutting down. While it’s always sad to see a valued tool go, the good news is that there’s another great option out there for managing your social media: Buffer. In this blog post, we’ll give you the lowdown on why you should give Buffer a try and how it can help take your social media game to the next level. So grab a cup of coffee and let’s chat about all the features that Buffer has to offer.What’s happeningContentCal is shutting down completely, which means as of the 31st March 2023 the tool will no longer operate in the future. The company has announced that they will be discontinuing their service and users will no longer have access to the platform after that. However, they are suggesting their users to test out Adobe Express as an alternative. Adobe Express is a content creation and marketing platform with some similar features to ContentCal. You’ll get the ability to schedule and publish posts on a few core social networks, which is great, however there are a number of key features like TikTok, analytics and reporting missing. Comparing Adobe Express to other social media management toolsContentCal and Adobe Express are two very different tools that are used for different purposes. ContentCal was a social media management tool that allows users to schedule posts, track analytics, and engage with their followers across multiple social media platforms. Adobe Express, on the other hand, is an app mainly allows users to edit and share photos.That said, Adobe Express does have some sharing functionality. Here’s what you get:Content Planning: Utilize tools that assist in creating and finalizing your social media themes, topics, and campaigns, and manage your social schedule through a user-friendly calendar interface.Scheduling: Optimize the reach of your content by scheduling it to go live at pre-determined times.Preview mode: Get a sneak peek of how your scheduled posts will appear to your followers before they go live.Publish: Streamline the publishing process by scheduling and publishing content across five social media platforms, Instagram, Twitter, Facebook, LinkedIn, and Pinterest.That said, there are some key features that we expect many ContentCal customers to miss. Here’s what you’ll miss: Analytics: No ability to track the performance of your social media campaigns and gain valuable insights with detailed analytics and reportingChannels: No TikTok, Google Business Profiles, or Mastodon channels available.Collaboration features: No social-specific features to work with your team in real-time with features such as team member permissions and approving on scheduled posts.Integrations: No integrations with popular apps like Canva, IFFFF, Dropbox, Google Photos, and One Drive.Engagement tools: No ability to monitor and respond to comments, messages and mentions directly from one app.Reporting features: No bird’s eye view of your social media performance and ability get detailed reports that include metrics such as engagement, clicks, and reach.Browser extension: No browser extension to easily share articles, images, and videos from any webpage,Affordable pricing: No free plan to test out the social media planning, scheduling and publishing features.These features may not be dealbreakers for you, and if so we’d encourage you to test out the Adobe Express to see if it’ll meet your needs. But if some of these features are important to you then it might be worth checking out another tool like Buffer.  What Buffer offersBuffer is primarily used by businesses, agencies and creators who want to manage their social media presence efficiently. It provides a single platform for scheduling posts across multiple social media accounts, including Facebook, TikTok, Twitter, LinkedIn, Instagram, Pinterest, Google Business, and soon Mastodon and YouTube. It also offers analytics to track the performance of these posts and engagement with followers. Additionally, Buffer includes features for team collaboration and content approval workflows, making it a great tool for larger organizations or teams that need to manage multiple social media accounts.Adobe Express, on the other hand, is a mobile app that is geared towards photography enthusiasts and professionals who want to edit and share their photos on the go. It offers a wide range of editing tools and filters, including cropping, resizing, color adjustments, and more. Users can share their edited photos directly to social media or other platforms, or save them to their device’s camera roll. Adobe Express is also integrated with Adobe Creative Cloud, which allows users to edit their photos with other Adobe apps, such as Lightroom or Photoshop, on their desktop.Here are all the features Buffer offers that aren’t available in Adobe Express 👇Advanced Analytics that allows you to track the performance of your social media campaigns and gain valuable insights with detailed analytics and reporting.A wide range of social media channels, including TikTok, Google Business Profiles, and Mastodon channels, providing flexibility and options for your social media needs.Collaboration features that allow you to work with your team in real-time with features such as team member permissions and approving scheduled posts.Integrations with popular apps like Canva, IFFFF, Dropbox, Google Photos, and One Drive, expanding the capabilities of your social media workflow.Engagement tools that enable you to monitor and respond to comments, messages and mentions across all your social media channels directly from Buffer.Reporting features that give you a bird’s eye view of your social media performance and detailed reports that include metrics such as engagement, clicks, and reach.A browser extension that enables you to easily share articles, images, and videos from any webpage, directly to your social media channels, schedule them for optimal timing, and view and manage your scheduled posts all from one convenient location.Affordable pricing options to fit any budget (including friendly agency plans), with a free plan available for testing out the social media planning, scheduling and publishing features.Overall, Buffer and Adobe Express are two different tools that serve different needs. Buffer is a social media management tool that helps businesses and individuals manage their social media presence, while Adobe Express is a mobile app for photo editing and sharing.Fancy giving Buffer a spin? Try it out for free.

I run events in my local area and certain venues do not allow me access to the ticketing information of attendees. I want to be able to have people buy tickets on my website and provide me with the funds for me to then have an automation that buys the ticket for the attendee using my credit card and has the ticket sent to them in their name. Having this process happen on my own site would allow me to properly be able to retarget the attendees using ads and I could also ask them to sign up to my mailing list in the process. Is there a way for me to execute this? submitted by /u/Impossible-Ad2808 [link] [comments]

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how?
Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Since 2010, Google algorithms have accounted for loading speed in ranking decisions, so slow pages appear lower on results pages.
You might be familiar with the common culprits of poor page performance — excessive content, uncompressed image files, insufficient hosting, and lack of caching to name a few. But there’s another often-overlooked perpetrator in play: render-blocking resources.

Don’t get me wrong — CSS and JavaScript are great. Without CSS, websites would be walls of plain text. Without Ja=ooovaScript, we wouldn’t be able to add dynamic, interactive, engaging elements to our websites. But, if executed at the wrong time, both CSS and JavaScript can put a dent in your website performance.
Here’s why: When a web browser first loads a web page, it parses all the page’s HTML before displaying it onscreen to a visitor. When the browser encounters a link to a CSS file, a JavaScript file, or an inline script (i.e., JavaScript code in the HTML document itself), it pauses the HTML parsing to fetch and execute the code, which slows everything down.
If you’ve optimized your page performance in WordPress and are still experiencing problems, render-blocking resources may be the culprit. Sometimes this code is important to run on the first load, but much of the time it can be removed or pushed until the very end of the queue.
In this post, we’ll show you how to eliminate this pesky code from your WordPress website and give your performance a boost.
If you’d rather follow along with a video, check out this walkthrough created by WP Casts:

1. Identify the render-blocking resources.
Before making any changes, you first need to locate the render-blocking resources. The best way to do this is with a free online speed test like Google’s PageSpeed Insights tool. Paste in your site’s URL and click Analyze.
When the scan is complete, Google assigns your website an aggregate speed score, from 0 (slowest) to 100 (fastest). A score in the 50 to 80 range is average, so you’ll want to land in the upper part of this range or above it.
To identify render-blocking files that are slowing your page, scroll down to Opportunities, then open the Eliminate render-blocking resources accordion.

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You’ll see a list of files slowing the “first paint” of your page — these files affect the loading time of all content that appears in the browser window on the initial page load. This is also called “above-the-fold” content.
Take note of any files ending with the extensions .css and .js, as these are the ones you’ll want to focus on.
2. Eliminate the render-blocking resources manually or with a plugin.
Now that you’ve identified the issue, there are two ways to go about fixing it in WordPress: manually, or with a plugin. We’ll cover the plugin solution first.
Several WordPress plugins can reduce the effect of render-blocking resources on WordPress websites. I’ll be covering two popular solutions, Autoptimize and W3 Total Cache.
How To Eliminate Render-Blocking Resources With the Autoptimize Plugin
Autoptimize is a free plugin that modifies your website files to deliver faster pages. Autoptimize works by aggregating files, minifying code (i.e., reducing file size by deleting redundant or unnecessary characters), and delaying the loading of render-blocking resources.
Since you’re modifying the backend of your site, remember to use caution with this plugin or any similar plugin. To eliminate render-blocking resources with Autoptimize:
1. Install and activate the Autoptimize plugin.
2. From your WordPress dashboard, select, Settings > Autoptimize.
3. Under JavaScript Options, check the box next to Optimize JavaScript code?.
4. If the box next to Aggregate JS-files? is checked, uncheck it.

5. Under CSS Options, check the box next to Optimize CSS Code?.
6. If the box next to Aggregate CSS-files? is checked, uncheck it.

7. At the bottom of the page, click Save Changes and Empty Cache.
8. Scan your website with PageSpeed Insights and check for an improvement.
9. If PageSpeed Insights still reports render-blocking JavaScript files, return to Settings > Autoptimize and check the boxes next to Aggregate JS-files? and Aggregate CSS-files?. Then, click Save Changes and Empty Cache and scan again.
How To Eliminate Render-Blocking Resources With the W3 Total Cache Plugin
W3 Total Cache is a widely-used caching plugin that helps address laggy code. To eliminate render-blocking JavaScript with W3 Total Cache:
1. Install and activate the W3 Total Cache plugin.
2. A new Performance option will be added to your WordPress dashboard menu. Select Performance > General Settings.
3. In the Minify section, check the box next to Minify, then set Minify mode to Manual.

4. Click Save all settings at the bottom of the Minify section.
5. In the dashboard menu, select Performance > Minify.
6. In the JS section next to JS minify settings, make sure the Enable box is checked. Then, under Operations in areas, open the first Embed type dropdown and choose Non-blocking using “defer”.

7. Under JS file management, choose your active theme from the Theme dropdown.
8. Refer back to your PageSpeed Insights results from your earlier scan. For each item under Eliminate render-blocking resources ending in .js, click Add a script. Then, copy the full URL of the JavaScript resource from PageSpeed Insights and paste it into the File URI field.

9. Once you’ve pasted in all render-blocking JavaScript resources reported by PageSpeed Insights, click Save Settings & Purge Caches at the bottom of the JS section.
10. In the CSS section next to CSS minify settings, check the box next to CSS minify settings and make sure the Minify method is set to Combine & Minify.

11. Under CSS file management, choose your active theme from the Theme dropdown.
12. For each item under Eliminate render-blocking resources ending in .css in your PageSpeed Insights scan results, click Add a style sheet. Then, copy the full URL of the CSS resource from PageSpeed Insights and paste it into the File URI field.

13. Once you’ve pasted in all render-blocking CSS resources reported by PageSpeed Insights, click Save Settings & Purge Caches at the bottom of the CSS section.
14. Scan your website with PageSpeed Insights and check for an improvement.
How to Eliminate Render-Blocking JavaScript Manually
Plugins can handle the backend work for you. Then again, plugins themselves are just more files added to your web server. If you want to limit these extra files, or if you’d just rather handle the programming yourself, you can address the render-blocking JavaScript manually.
To do this, locate the <script> tags in your website files for the resources identified in your PageSpeed Insights scan. They will look something like this:

<script> tags tell the browser to load and execute the script identified by the src (source) attribute. The problem with this process is that this loading and executing delays the browser’s parsing of the web page, which impacts the overall load time:

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To resolve this, you can add either the async (asynchronous) or the defer attribute to the script tags for render-blocking resources. async and defer are placed like so:

While they have similar effects on load times, these attributes tell the browser to do different things.
The async attribute signals the browser to load the JavaScript resource while parsing the rest of the page and executes this script immediately after it has been loaded. Executing the script pauses HTML parsing:

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Scripts with the defer attribute are also loaded while the page is parsed, but these scripts are delayed from loading until after the first render or until after the more essential portions have loaded:

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The defer and async attributes should not be used together on the same resource, but one may be better suited for a particular resource than the other. Generally, if a non-essential script relies on a script to run before it, use defer. The defer attribute ensures that the script will run after the preceding necessary script. Otherwise, use async.
3. Re-run a site scan.
After making your changes, conduct one final scan of your website through PageSpeed Insights and see what impact your changes had on your score.
Hopefully, there’s a noticeable improvement, but don’t worry if not. Many factors can inhibit page performance, and you may have to do some more digging to find the source of poor performance.
4. Check your website for bugs.
In addition to a rescan, check your pages to make sure your site works. Does the page load correctly? Are all elements showing up? If something is broken or fails to load properly, undo your changes and troubleshoot the issue.
If you’ve reached a point where you’ve repeatedly tried various measures with minimal speed gains, it might be best to consider other ways to speed up your pages, rather than risk breaking your site.
Optimizing Your WordPress Site for Performance
Many factors contribute to your users’ experience on your website, but few are more important than load time. Whenever you make big changes to content or appearance on your WordPress site, you should always consider how such changes affect performance.
Now that you’ve eliminated the render-blocking resources, you should continue to optimize your website’s speed by analyzing other features that are known to slow down performance. Try to incorporate regular speed testing into your site maintenance schedule — staying ahead of any potential issues will be critical to your success.