CX Demo

Author: Franz Malten Buemann

  • What is a Value Proposition and How Your Small Business Can Put One Together

    Skip the fluff and get straight to the point. Put your marketing tactics in order by clarifying your offer and why you differ from your competition. Think of your value proposition as the foundation of your small business marketing efforts. By clearly stating what you do and what value you provide, you can easily connect…
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  • The Small Business Guide to Advertising on Instagram

    Instagram leads the show when it comes to driving sales and engagement. It has the most successful influencers and some of the top campaigns. It’s a stunning platform that appeals to our visual perceptions and an effective tool for small businesses to compete. But if you’re on Instagram, you already know this. What you may…
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  • How to Grow Your Small Business and Make it Successful

    Whether it is for the flexibility of work hours, to be your own boss, to pursue your passion, or for a better work-life balance, no one starts a small business to see it fail. Every business owner aims to succeed by growing their small businesses into profitable organizations. While aiming for success is excellent, not…
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  • How SEO Plays a Part in Each of Your Marketing Channels

    There’s a running joke among content marketers, and it goes like this: Where’s the best place to hide a dead body? The answer: The second page of Google! And, as with all jokes, there’s an element of truth to this statement. Research shows that 75% of people never venture onto the second page of search…
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  • Customer Churn: What is it and How Can You Avoid It?

    There’s an easy way to explain customer churn: it’s when your customers stop buying from you. Depending on the nature of your company, when a customer stops doing business with you, this can mean canceling their account or subscription, failing to renew a contract, or choosing a competitor for their new needs. With a recession…
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  • The Top 9 Best CRMs For Agencies

    When it comes to a CRM, every agency has its own unique needs. Whether you’re shopping for a new software solution or getting set up for the first time, the purchase of a CRM is not a decision to be taken lightly. Before we dive into some questions, you should ask before shopping around for…
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  • The Best Untapped Marketing Tactics for Small Businesses

    A limited marketing budget doesn’t have to mean limited marketing potential. When it comes to product research, 60 percent of all consumers start the process on a search engine rather than on a specific website. This means that you can’t opt out of digital marketing entirely, nor can you expect to get very far without…
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  • 15 Small Business Marketing Strategies to Help With Growth

    There’s no getting around it: A killer marketing strategy is essential for business growth. Sure, you need a valuable product or service to offer your customers. That goes without saying. But, if you aren’t able to attract your target audience — and keep them engaged for the long haul — the quality of your product…
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  • Get/Want/Have To

    Get to, want to and have to are an endless braid.

    How much of our time do we spend on each?

    Have to is often up to someone else. The things we’re required to do by the system or the people in it.

    Get to is a matter of perspective. Trust and health and leverage and privilege allow us to do certain things that others might not.

    And want to is a choice, and is often squandered. When our day is drawing to a close and we’ve done everything we have to, the choice of how to spend/invest/waste the next few minutes often ends up with mindless stalling or entertainment.

    The magic trick begins with realizing that the get to tasks are priceless want to moments if we choose. And, if we’re careful and plan ahead, we can get to the point where the have to agenda is something we can eagerly look forward to.

    When all three are in sync, things get better.

  • Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)

    If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. Retargeting ads do exactly what they sound like: they target prospects a second time. It can feel like you’re having your…
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