How to make customer experience better?
So, let’s take a look at a few steps that will help you to improve customer experience: Adopt mobile-first approach Use of emerging technologies Embrace cloud solutions Adopt mobile-first approach In fact, 57% of customers won’t recommend a product with a poorly designed website on mobile. In addition, if a website isn’t mobile-friendly, 50% of customers will abandon it, even if they like the business. Mobile-first is often discussed in the context of a future requirement. But the future is already here. Think about how much you use your smartphone for your business or personal tasks. So do your users. As a customer, would you rather have them try to zoom the content on your smartphone screen or have a seamless mobile-first experience? Therefore, you need: Make navigation friendly with easily clickable buttons Compress and resize images Address your page load speed Ensure everything is easily readable Don’t forget about the voice search (Siri, OK Google) Ensure videos are responsive Use of emerging technologies The CX landscape is getting more competitive. To stay relevant and ahead of the competition, many companies embrace technologies like AI, chatbots/voice assistants, VR/AR to enhance the personal experience of their customers. According to Oracle, these technologies will have the biggest impact on the business in the next five years. Let’s take artificial intelligence as an example. AI can help analyze customer’s purchase decisions and create personalized recommendations. Imagine how difficult it would be for an online store to provide personalization? AI allows us to analyze customer preferences and recent shopping behavior to suggest related products for the customers. For instance, Adidas and its “Complete the Look” recommendation feature. The sportswear giant partnered with AI platform provider Findmine to automatically generate complete outfits. Embrace cloud solutions Having the latest technologies to drive your business and digital product strategy is great. But sometimes, in pursuit of trends, we forget about basic things. Cloud-first is the main philosophy behind many digital transformation initiatives. The cloud is the main helper for most companies to become more fast, flexible, and more scalable. Cloud is more than just a technology infrastructure. It provides a simplified environment to support business initiatives and realize the value of developments, such as: Generate better insights Understand customer’s needs, wants, and preferences Power better decisions faster Accomplish in minutes what used to take days Facilitate rapid development, testing, and deployment to live production environments Help marketers anticipate and respond to constantly changing consumer behaviors and preferences Let’s see how exactly the cloud can help improve your customer experience on the example of hyper-personalization You may wonder how it relates to the cloud? The thing is that nowadays, your entire data is on the cloud, which makes it possible for brands to make the most of it. To provide a better customer experience, the cloud allows companies to analyze this data, segment customers based on their behavior, interactions, and preferences. Knowing how your customers behave and interact with your product creates the opportunity to reach them easier, faster, and more individualized. submitted by /u/joe_dojo [link] [comments]