Do you thing Service promise and brand promise differs?

Do you thing Service promise and brand promise differs?

I looked at how service promise differs to brand promise using the John Wick currency as a concept. In the John Wick movie verse the underworld’s economy is built on the exchange of special coins, it would be pointless to calculate a value based on actual money as the coin represents a social contract. Melting down the gold coin and selling the gold is not perceived as being worth more than what the coin represents. Recently published a video on the concept in relation to CX https://www.youtube.com/watch?v=B8Z7kSKSe4w&t=17s submitted by /u/CXinTheCity [link] [comments]