Service Promise vs. Brand Promise

Service Promise vs. Brand Promise

It is sometimes referred to as a “brand promise,” Your brand promise, simply put, is what customers can expect from your brand, but a service promise is different. While your brand promise details the company’s goals as an organization, a service promise focuses squarely on customers by outlining the type of experience they will have and how the company will deliver it every time. For more on this topic: https://www.youtube.com/watch?v=B8Z7kSKSe4w submitted by /u/CXinTheCity [link] [comments]