The coyote’s anguish
It’s one of the best metaphors for life, marketing, achievement, community and possibility in all of TV cartooning.
The coyote is always looking for a quick win. Because he doesn’t persist with a plan that builds over time, all of his outlandish stunts add up to nothing but frustration.
The coyote is obsessed with gaining at the expense of his enemy. As a result, he’s faced with either defeat or short-lived and ultimately empty victory.
The coyote is obviously immortal, but he’s always in pain. Either in the pain that comes from hitting a wall at 100 miles an hour, or the pain of knowing that yet another short-term plan came to no good.
The coyote challenges the laws of physics in the belief that he, and he alone is entitled to his own rules.
The coyote is happy to spend money on ludicrous devices that make promises he must know are empty, but instead of investing, he keeps chasing the gimmicks.
The coyote picked the wrong goal. Even though it’s clear he can’t succeed, he doesn’t switch, obsessing about sunk costs instead.
And even though he has experienced the frustration of the short-term selfish shortcut again and again, he never pauses to consider what would happen if he created something of value instead.