Customer Experience

I am the Customer Experience supervisor for a large dairy. Customer Experience is new to our organization and we’re just getting the department up and running. We’re at a place where we’re ready to get some feedback from customers and I’m curious what methods other organizations are using to survey. For example, do we start with our largest customers and take an 80/20 approach? Or do we make it more wide spread? What methods do we use for surveying? After call survey? In person interview? Email survey? I’ve setup ideation sessions with a core group from my organization but I’d like feedback from others with experience in this area since this is new to our organization. Please let me know if you have recommendations, suggestions etc. Thank you in advance!
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