Behavioural analytics: preventing sky-high basket abandonment rates
Basket abandonment costs UK retailers billions of pounds each year – attracting a plethora of solutions that have hitherto struggled to dent the problem. In 2018, Barclaycard estimated the cost at £18bn and the figure is only likely to have increased in the last three years. This year, Statista found that in the UK, basket abandonment rates…
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