Why tax could have a huge impact on cross-border customer experience?
Craig Reed, General Manager of Cross-Border at Avalara, discusses some of the ways cross-border tax compliance could impact customer experience over the festive period and how retailers can avoid it happening. According to eMarketer, global e-commerce had a record year in 2020 by growing 26% to $4.2 trillion. For most retailers, online revenues peak during the festive period were up more…
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