The age-old question that still doesn’t seem to have a definitive answer: Marketo vs Hubspot?

Hi there, I run the marketing department for a well-funded start-up, and I REALLY want a MA platform. I’m considering two MA platforms, Marketo & Hubspot. Currently, we have a hodge-podge of tools: ActiveCampaign, SEMrush, Google Analytics, Sprout Social, and many, many more. We use Salesforce for our CRM, and right now, our marketing team is very small at 3 people. However, I expect this to increase quite a bit in the next 12 months. My goals with moving to an MA platform:
Consolidate all of our marketing tools into one, to measure return & see trends in analytics in one dashboard Build an ABM approach in tandem with our account-based sales strategy Run ads more effectively (leads move down the ad funnel with traditional awareness/interest/retargeting) Give my sales team kick-butt insights into hot leads and then take credit for my marketing efforts where it’s due!
If pricing isn’t a factor (and it’s genuinely not, by the way), which is the better choice?? It seems to me that these platforms do the exact same thing in terms of actual MA, but Hubspot has a better UI. If that’s the case, though, Marketo sure does think highly of itself! My gut says to go with Hubspot. But if Marketo is so “scalable,” am I only delaying an inevitable transition when my team starts growing rapidly?
submitted by /u/jrice2500 [link] [comments]