Is chasing a hot IP honey or poison?

Unstoppable! The Squid Game has stormed to first place in the Amazon category! Many keen sellers have firmly grasped the IP fever and quickly derived the same products and peripherals and made a lot of money in a short period of time. First, “Squid Game” exploded worldwide and became the bestselling goods. I found, on the Amazon platform as long as you enter “Squid Game”, about the show’s clothes, sugar cookies, wooden alarm clock and countless other products. Previously, categories such as masks and costumes also shot up to #1 and #2 in Amazon’s small categories with no reviews. Is chasing a hot IP honey or poison? When I searched a lot of products related to “The Squid Game” on Amazon, I found that there were common features among them. ▶ These products are the props in the “Squid Game”, no comments, as usual, can still become Bestsellers. ▶ Almost all of the sellers of these products are overseas sellers, and the shipping mode is all FBM. ▶ The stores selling “Squid Game” peripheral products such as wooden girl alarm clocks, ponzu molds, helmets, masks, and Squid Game costumes are all new stores or small stores. From the above points, we can see… ​ Well, this article is too long to write it down here. Click on this link to read the original article.
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