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Platforms that work with multiple CRM email addresses
Hello! I’m looking for some advice. I work in Higher Ed. Our CRM hosts contact information for individuals who relate to the University in multiple ways. Those contacts may include 5-10 valid email address! Multiple campus emails, personal, work, alumni, etc. Our users may have to email to one or the other depending on their need. Students need mail at campus email, alumni relations to a personal, etc. The kicker is that our users may need to use these emails simultaneously. That is because contacts can be in multiple categories at the same time (student and alum for example). We have really struggled to effectively use marketing automation in this environment. We need an enterprise solution to integrate to enterprise Salesforce implementation, but most tools want to leverage a single email address from CRM. We have had limited success with data extensions from Marketing Cloud, but haven’t found that scalable as it limits our use of Journey Builder and other features. Is anyone aware of another enterprise application that might meet that requirement? Marketo? Eloqua?
submitted by /u/dionisus1122 [link] [comments]