How Team Collaboration Can Enhance The Customer Experience

As marketers, we tend to focus on supporting customers up to the point of sale but then pass the customer experience baton to other teams once a sale is complete. This is a missed opportunity to not only drive more sales but enhance the overall customer experience and foster ongoing customer loyalty throughout their entire journey. Here are three recommendations based on company’s experience and interactions with brands:
Work together to create a consistent experience across all interactions and channels.
Errors and issues are inevitable — it’s how you jointly handle them that makes all the difference.
Investing in the right tools can make all the difference.
It’s very expensive to retain existing customers, but even more costly to acquire new ones. The smart money is spent on ensuring a positive and consistent customer experience across all channels so when something does go wrong, it’s an opportunity to deepen the relationship. Source: https://www.forbes.com/sites/forbesagencycouncil/2021/08/12/how-team-collaboration-can-enhance-the-customer-experience/?sh=349ceab168c7
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