Does every business need to automate marketing?

As we work quite regularly with Pardot, we have decided to take it as an example for sharing some general misconceptions that lead to wrong expectations when companies choose a tool for automation. Generally, if a scaling plan is not considered, it would be extremely hard to generate benefits from any marketing tool. Unfortunately, you can’t upscale what doesn’t work. What are your thoughts?
submitted by /u/v_moroz [link] [comments]