Forrester research: embracing conversational support is business-critical

After surveying 523 customer support decision-makers, Forrester research found that embracing conversational support is business-critical. This research confirmed the companies that leverage the power of conversational support can successfully drive customer retention. Moreover, they reported an increase in customer satisfaction and business efficiency. In this article, we summarize the key research findings. The full report…
The post Forrester research: embracing conversational support is business-critical appeared first on Customer Experience Magazine.