What does CSAT stand for, and how is it measured?

CSAT stands for customer satisfaction. The most common way of measuring customer satisfaction is to use a customer feedback survey. To keep things simple for customers and ensure that as many people as possible give feedback, the survey usually has just one question that asks customers to rate their satisfaction on a scale of 1 to 5. Most CSAT solutions take the results of that question and calculate the percentage of customers who responded with a 4 or a 5 (meaning satisfied or very satisfied). The higher the percentage, the better the CSAT score. The goal of any contact center is to achieve customer satisfaction. The CSAT score is one of the easiest ways of measuring this. It can highlight potential areas for improvement and help contact center managers improve the service they provide. Full article: https://www.8×8.com/blog/what-is-csat
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