Could overambitious digital transformation programmes actually damage customer communications?

With the next generation of customers, Gen Z, reaching adulthood and becoming both more financially savvy and economically influential, the pressure on financial services firms to accelerate their digital transformation programmes will only intensify. Ross Kittlety, Head of CCM at Paragon Customer Communications (PCC), delves deeper and explores the dangers of overambition.  Target Group spoke to 1,000 consumers from across…
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