Reimagine Self-Service to Give Customers the Experiences They Expect

Customers are more demanding than ever before. One bad experience with your brand could send them packing to the competition in the blink of an eye. As a matter of fact, in a recent Customer Service Index study from Five9, 95 percent of respondents perceived customer service as very important. A recent Salesforce survey also found that 47 percent of customers would stop buying from a company based on a sub-par experience. This may sound like a knee-jerk reaction, but it’s true. There are lots of brands out there, and customer service is among the top reasons customers choose one brand over another. In fact, 98 percent of respondents in the same Five9 CSI survey recognize this and see customer experience as crucial for their business to retain customers. Full article: https://www.five9.com/blog/reimagine-self-service-to-give-customers-the-experiences-they-expect
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