Guide: Key Principles For Marketing Automation
On top of running their businesses, small business owners are often pulled in so many different directions, so much that developing a marketing plan can be a bit overwhelming. That’s why, as a Hubspot Gold partner, my approach is these 3 quick tips:
Find Ways to Re-Engage- Sometimes, for whatever reason, deals fall through. That’s why I recommend reaching back out to your “cold” leads, by adding them to a different list or campaign, so you can catch them again when they’re ready. Think about what subject line or personalization can get them to click that link or reach out to your team.
Always Check in- You never need an excuse to reach out to your contacts to remind them of both who you are and what you do. Checking in with personalized, automated messages not only keeps you top of mind, but expresses that you care about connecting with them and the value of your work.
Incentivise Action- It’s called “Call to Action” for a reason. You want to give everyone you email a reason to click that link. Whether it’s blogs, downloadables, discounts, or anything in between— make doing that action so much more tempting
I’ve found that applying all of these concepts together, by focusing on nurturing your leads, checking in, and finding ways to incentivise, you can really flesh out your automation strategy. Of course, this is just a starting point. I take a deeper dive into some of these tips and using Hubspot in particular in my guide 5 Handy Tips for Hubspot Marketing Automation I’m always excited to learn new tips though! What are some of your favorite ways to approach small business marketing?
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