How the pandemic has made UK consumers rethink their relation to brands

The global pandemic changed the way we interact with each other, and with brands. Driven by emotional and transactional needs, consumers across the world have demonstrated their values – and indicated their plans for the future. In mid-2021, the Qualtrics XM Institute surveyed over 1,000 people in the UK as part of its wider global…
The post How the pandemic has made UK consumers rethink their relation to brands appeared first on Customer Experience Magazine.