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What are Fuzzy Matches in Salesforce Deduplication? - CX Demo
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What are Fuzzy Matches in Salesforce Deduplication?

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What are Fuzzy Matches in Salesforce Deduplication?

Salesforce Ben has published numerous posts about how duplicate records are an issue in Salesforce. They kill the productivity of marketing and sales teams, increase costs, and ruin customer experience. Almost all solutions to find duplicates rely on different matching methods to identify duplicate records.… Read More