For 2021, Think ‘CX (Customer Experience) First’ When You Plan Your Marketing

Investing in a superior, shareworthy customer experience and spirited, humane and timely customer service is hands down the most powerful “marketing” move you can make in 2021. I’d suggest you put your efforts, resources, and money toward some or all of the following: • Customer service standards (best practices) development and deployment. • eLearning customized to your company’s customer service realities and aspirations • Live training • Homegrown efforts such as starting a company or departmental “customer service book club” • Sustainment
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