4 Ways to Use AI to Enhance the Customer Experience

AI is quickly becoming a cornerstone of customer service especially, but consumer sentiment is mixed. Fifty percent of customers believe chatbots and VAs make it harder to resolve an issue, but 37% say they’d prefer to get immediate help from a bot than wait on a human. AI might be growing at an unprecedented pace, but that growth will only continue as long as the tools enhance — rather than detract from — the customer experience. Forward-thinking companies understand that AI is only worth implementing if it makes the customer experience better. Here are four CX-friendly ways you can incorporate AI.
Use AI to enhance the shopping experience
Help customers resolve problems faster
Use sentiment analysis to analyze customer feedback
Use AI as a customer-service assistant
Full article: https://www.entrepreneur.com/article/366465
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