Net Promoter Score will only take you so far in the race to catch the CX heavyweights

Your customer knows what good service looks like. Like it, or loathe it, Amazon sells to more than 80% of the UK population every year.  This means your customer is also an Amazon shopper, and probably an Apple shopper too. They compare your business against these titans, as well as their energy company, their bank, and the…
The post Net Promoter Score will only take you so far in the race to catch the CX heavyweights appeared first on Customer Experience Magazine.