What Is The Real ROI Of Customer Experience And Where Does Marketing Come In?

Executives from every company want to engage consumers, but have they paused to think why a consumer should engage with a stick of deodorant or brand of cereal? Every company in the world claims to be customer-centric, but are they really thinking from customers’ point of view? To become truly customer-centric, decision makers need to look beyond their products and services to the problem the customer is trying to solve – the competitive value the end-to-end customer experience brings them, the most efficient way to measure it, and the most profitable way to replicate it. Full article: https://www.customercontactweekdigital.com/customer-experience/articles/what-is-the-real-roi-of-customer-experience-and-where-does-marketing-come-in
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