Potential Job Offer as Marketing Automation Analyst from being Software Developer

Hi Everyone. I may be needing advice. Sorry if there are grammar errors as English is not my first language. Just a bit of a background. I am an IT graduate and have been working as a software developer in an IT company for more than 3 years. We use the company’s proprietary programming language though I have working exp also in SQL, PL/SQL, manual software testing and business analysis. I am now actively looking for new work to gain more marketable skills. A manager in one company I applied reached out to me saying I am fit for another role as Marketing Automation Specialist. I received the job description here. Honestly when I read it I’m surprised why I was considered since the role is different to my experience. However I believed I may be suited to some of the roles mentioned. I pursued the application and will be scheduled for an interview next week. I am open for a new career path just in case. I am also researching in the internet since this is not the typical roles (e.g. Business Analyst or QA tester) I apply. However I would appreciate if I get more insights so I can learn more. My questions are:
What things I should know or consider for me to fully go after after this career? I plan to work abroad (Australia, Canada or Europe) in the next several years. What skills on this role I should invest to develop?
I am also worried if they asked me questions about marketing automation since I really don’t have a working experience using those tools. I appreciate any of your help/suggestions/recommendations.
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