3 Reasons Brands Aren’t ‘Walking The CX Talk’ And How To Fix That
For some companies, the data they collect and manage today may not support customer-centric operations. The right data is either not available and or categorized correctly—especially for decentralized companies. On top of that, the data needs to be tied together at the customer level, not at the product or function level. Lots of companies do data analysis and come up with insights. But they are not actionable — they can’t leverage the data to drive the right individual customer interaction at the right time. While data completeness, accuracy, and consistency are not a new problem, the difference today is that customers control the interaction at speeds unimagined before. Full Article: https://www.forbes.com/sites/christinecrandell/2017/05/30/3-reasons-customer-centricity-brands-arent-walking-the-talk-and-how-to-fix-that/#2cf161e53b52
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