3 Ways To Evolve The Customer Experience For Midsize Companies
Most people can appreciate how companies are pivoting quickly to meet current demands. But behind the scenes is data and the predictive analytics that provide the insights needed to help ensure customer experiences are perfectly aligned with customer value, preferences, and needs. What does a data-driven, medium-size company look like? Here are three potential scenarios that I believe are potentially transformational.
Raising the personalization bar to meet customer expectations
Everything revolves around the holistic view of the customer
Freedom of choice brings experiences that customers trust
Staying competitive against large companies requires medium-size businesses to create experiences driven by data. With the right technologies, that information can be translated into the convenient channels, fast delivery, and high-quality products and services that customers demand now and will expect in the years ahead. Full Article: https://www.forbes.com/sites/sap/2020/10/22/3-ways-to-evolve-the-customer-experience-for-midsize-companies/#59bdabbf4b28
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