9 Subject lines that made me open
I don’t know about you, but I get hundreds of emails every week from new product announcements to discounts to newsletters I signed up for in 2001. So how do you stand out? I decided to start tracking the email subject lines that made me open. Here’s what I learned. Relevance and personalisation A good subject line should be relevant to the recipient and, if possible, personalised. Including the recipient’s name or referring to something they’re interested in can make the email feel more tailored to them. Curiosity A subject line that sparks curiosity encourages readers to open the email to discover more. For example: “The secret to doubling your productivity” “The surprising truth about [industry topic]” FOMO (Fear of Missing Out) These types of subject lines capitalise on the psychological phenomenon that arises when people feel they are missing out on valuable experiences, deals, or opportunities. “Last chance: 70% off sale ends tonight!” “Only 3 spots left!” Funny Funny Email Subject Lines use humour to grab the recipient’s attention and make the email stand out from the rest. These subject lines aim to entertain while also conveying the email’s purpose. Examples include: “Your horoscope says: It’s time to treat yourself” “Swipe right on us.” Vanity Vanity Appealing Email Subject Lines tap into the recipient’s desire for self-improvement, achievement, or recognition. These subject lines often promise to boost the reader’s skills, image, or status. “Get that promotion: Learn the secrets of successful networking” “Master the art of persuasion with our expert tips” Greedy Greedy Email Subject Lines appeal to the recipient’s desire for more – more savings, more rewards, or more value. These subject lines often use numbers, percentages, or other quantifiable benefits to showcase the value proposition. Other tactics include Urgency Results-oriented Promise of lasting change Promise of efficiency Here’s the 9 Email Subject Lines That Made Me Open along with more tactics to improve open rates. submitted by /u/seoisboring [link] [comments]