Help with benchmarking of CX in e-commerce (investment and return)
Hi guys, I’m new in this scenario and I’m building a presentation with succes cases of retail e-commerce based on CX, like how they are designed and the steps of journey’s customer where they are focused.. But my boss asked about the investment those companys made and the results they presented… So, I’m asking you guys if there’s some book, website or whatever, where we can find some cases with this information. I found some but they are paid, like Forrester and at this point (just starting the arguments to implement the area) I can’t afford yet… Roi and cltv data is welcome too… (sorry my english) submitted by /u/Thiago-Acko [link] [comments]