The Do’s and Don’t of Push Notification
Push notifications are a powerful way to reach your target audience and engage them with your product or service, but they’re also easy to overuse. If you want to maximize the effectiveness of your push notification strategy, it pays to be aware of the etiquette involved. Read on for a comprehensive guide to push notification do’s and don’ts. Do’s Choose the right timing. Send out notifications when people are most likely to be available and interested in engaging with them. For example, if you’re targeting office workers who use your product during the day, then sending out push notifications late at night may not be ideal. Instead, send them out during peak hours when people are actually using their devices. Personalize messages as much as possible. People appreciate feeling like they’re being talked directly to rather than just blasted with generic messages. Use personalization tactics such as segmenting users into different groups based on their interests or behaviors so that they receive more relevant notifications that appeal specifically to them. Make sure notifications are actionable and useful. People should be able to take some kind of action after receiving a notification – whether it’s clicking through and learning more about a sale or downloading an app update – in order for it to be effective. Notifications should also provide some kind of value or benefit beyond just existing for the sake of existing; otherwise, why bother sending one in the first place? Keep messages short and sweet. You don’t have a lot of space for copy within a push notification, so make sure what you do have is concise yet compelling enough that people will want to take action on it immediately upon receiving it (or at least remember it until later). Don’ts Don’t bombard users with too many notifications in a short period of time; this will only lead them to tune out and potentially unsubscribe from future messages altogether! Aim for quality over quantity here – one well-crafted message is better than five pointless ones any day of the week! Don’t send notifications that don’t apply anymore (for example, if you sent out an announcement about an upcoming event that has already passed). This can confuse users and make them think twice about interacting with future messages from you as well! Don’t forget A/B Testing! Different messaging might work better or worse depending on who receives it – something that can easily be tested before rolling out a full campaign by using A/B testing methods such as split testing or multivariate testing with small subsets of users first before going all-in on any particular message strategy! Finally, never use push notifications as an excuse not to create quality content; while some brands rely heavily on push notifications alone for customer engagement purposes, this isn’t always the best approach since relying too much on these types of messages can lead customers down a rabbit hole where they end up tuning out altogether due to overload! Takeaway Push notifications can be incredibly effective when used correctly, but there is definitely an etiquette involved in order for them to work optimally for your business model and target audience alike – something which this guide has hopefully helped shed some light on! When in doubt about what kind of message would be most appreciated by those receiving it, consider doing A/B testing beforehand or simply asking customers directly what types of content they prefer – chances are good that they’ll appreciate being asked their opinion! With these tips in mind, now go forth and rock those push notification campaigns like never before! submitted by /u/appICE [link] [comments]