Want to build a retail media business? Here are three things you need to get right
Retailers have reported a 24% increase in revenue from ads over the past 12 months alone. We’re already seeing many retailers with the right execution far surpass this rate of growth. IAB Europe estimates that by 2026, advertisers will spend around 29 billion euros on retail media. Understandably there’s a lot of excitement in this space. But it can give the impression of being a sudden, rapid wave of…
The post Want to build a retail media business? Here are three things you need to get right appeared first on Customer Experience Magazine.