Too many brilliant marketing campaigns, yet no results? The issue is real and will be pertinent as long as you do not take a step back to know your ‘Dear Buyer’.
Take a journey with your buyer and decode their activities, likings, preferences, interests, and lots more: BUYER’s JOURNEY 1. Unaware Stage The first and foremost stage is to make noise and create awareness for your brand and company about what you do, how you do, and lastly, why do you do it. Pro Tip – Specifically for B2C markets, viral giveaways have proven to be very rewarding as these giveaways make way for direct leads, which could also lead to referred leads. 2. Lead Stage Once they know you and people are talking about you, it’s time you check whether they are a good fit for your business. Pro Tip – Use the Dollar Strategy to validate the interest of the leads. What is Dollar Strategy? Ask people to put a dollar into the campaign to reserve a spot and this will guarantee you intent. The ones who put a dollar in your campaign will be the ones who are genuinely interested in your product or service rather than just being here to win something for free. 3. Prospect Stage Once you validate the lead, it is time to turn that lead into a paying customer or a prospect. Pro Tip – Use softwares like Mailchimp or LeadPages, which can help you nurture these leads with drip e-mail campaigns and content upgrades. Once they are in your ecosystem, they can be marketed directly through e-mail campaigns. 4. Customer Stage The journey comes to the ultimate fulfillment only with this step. You have kept in touch with the prospects, nurtured the leads, and now the prospective lead trusts you enough to invest in your product or service. They become the CUSTOMER everyone is looking for. 5. Fan Stage Yes, there’s more to it. While the goal could have met, the journey has yet to end. For a business to run well, you need not only to think about the immediate results but focus on the long-term ones. Further your organic sales through referrals or recommendations, you need to build that extraordinary personal relationship with your customer. This effort will make them fans of your brand, enticing them to buy themselves and get others to buy repeatedly. And voila, this was your buyers journey for you! Remember, marketing and psychology are a match made in heaven. You can not afford to ignore your buyer. And once you find a sweet spot in the heads of your targeted buyer, you will see the difference yourself. Feel free to add in the discussion with your comments. We would love to interact! See you. Happy Marketing! submitted by /u/KiwiTechCorp [link] [comments]