The importance of communication in the experience economy

A gifting trend has arisen in the early 21st century: experiences in lieu of physical presents. In “the experience economy,” the new generation of consumers with disposable income focuses on experiences over materials, memories over tangibility. This consumer may still be wooed by products, but it’s ultimately the experience that matters. Consumers expect the full package The…
The post The importance of communication in the experience economy appeared first on Customer Experience Magazine.