Tools for User behavior tracking and Landing Pages Optimization
Hi, Folks, which tools are you using to understand traffic behavior on your website and optimize your landing pages? Any recommendations for price-friendly tools for B2B SaaS landing page tracking? I have been evaluating a tool to understand the behavior of users when they visit different landing pages of our website. I have used the free version of Hotjar but that does not seem to be meeting the requirement. The problem we are facing is that, for the past one year, we are seeing a downward trend in our traffic to lead (trial sign-up) conversion numbers despite the increase in traffic (both organic and paid). Since we do not have a sophisticated tool in place we can not tell much what’s going wrong there. The ultimate goal is to improve the landing pages and optimize them for conversions. Additionally, we want to understand the user behavior their journey when the land our website and how they essentially convert. submitted by /u/Ahmad_Shahzad [link] [comments]