Put personalisation at the heart of digital transformation
We’re in an experience economy. Consumers have more choices than ever before, and they’re extremely pressed for time. That means organisations need to continually earn their customers’ loyalty. Every aspect of every interaction needs to be seamless and personalised. But the personalisation consumers expect is rarely the “Dear Name” marketing messages that flood their inboxes. The Genesys report “The State of Customer Experience” finds…
The post Put personalisation at the heart of digital transformation appeared first on Customer Experience Magazine.