Need advice on a new email platform with essential specific feature.
I work in a small pharma company where majority of our sales come from direct customer orders as a result of sales rep conversations, usually face to face and phone calls being the main drivers. We are trying to do more email marketing but the sales teams prefer for the emails to come from their accounts so that the recipient can reply back to their assigned rep with questions or to place an order. Makes sense to me from a quality of service and relationship building perspective but there is also a bit of protection of bonuses and things like that going on so don’t want to get into that mess with an entirely different approach either. Eventually as the customer list grows we will have some kind of form for capturing sales orders to help with tracking too. We have been using MailChimp for the last few years for the basic newsletter and webinar invite stuff but at this point I’m ready to start again and never look back with a new platform. I’m looking for something where we can associate a different company (sales reps) email address for specific customers that becomes the sent from email address over the default one set at an account/campaign level. I’ve been told that the Salesforce and Hubspot offerings will do this but we’re not quite ready to pull the trigger on something this expensive or long term yet. However it is in the pipeline as they will integrate better with other platforms we have eventually. Does anyone know of any other platforms with this feature for dynamic Sent from email addresses with a more flexible/economical pricing structure? submitted by /u/messydots [link] [comments]