10 tips on content distribution I wish I knew sooner
I wanted to share this because I am seeing a lot of startups struggling with exploiting their content. The thing is content management should be 20% content production and 80% distribution. Too many companies are sitting on content gold mines. Completely underexploited. Here are 10 tips on distributing content: Plan your distribution route before Know on which platforms and groups you’ll share your content before even producing it. How? Simple. List everywhere your audience is hanging out. That’s where you’ll distribute. Long-form vs short-form Certain platforms are great for sharing long-form content, others really aren’t. Ex: Facebook great for short content, Reddit great for long content. Conversion Some platforms are great for getting email subscribers, others aren’t. Ex: Reddit, I ask readers to join my newsletter after a long article – Works great. LinkedIn, much harder to drive traffic and you shouldn’t count on conversion there. Long-form content = X (short-form pieces) Your long-form should be composed of short-form shareable sub-sections. That way you share the whole article on Reddit, for example, but each sub-section can make a LinkedIn or IG post. Copy from the best Find who is building an audience organically in your industry and copy their tactics for each platform. If it works for them – it should work for you. Don’t rush into multi-format Make the most of the format you already have. For example, if you have text, distribute the hell out of it as text first. Only then convert that text into other formats (video, audio…). Multiformat conversion is still not as smooth operationally as it should be. Make the most out of what you already have. Keep trying Distribution is where the “content game” gets hard so you won’t figure out how to grow on every platform right away. Vanity metrics Pay attention to the metrics but not too much. Don’t get discouraged but still read the data of what works and what doesn’t. Paid Keep your hand off the ads trigger. Yes, you can (& should) grow your email list without pushing ads constantly. It’s an extra effort to push your content organically, but it pays off more. Organic can compound where paid doesn’t. SEO Don’t just count on SEO for your organic efforts, every social platform, community is an opportunity to get eyeballs and connect with your audience. So don’t write a blog article just for SEO, write it to be pushed on every corner of the internet where your audience hangs out. submitted by /u/LaptopAddicted [link] [comments]