Customer journey mapping – what questions would you like answered?
Hi CX community, my colleagues have put together a guide to customer journey mapping and I’m keen to get some feedback to find out if it should cover anything else. The aim is for it to be as practical a resource as possible, so it includes these topics: Definition & importance of customer journey mapping for businesses How to design your journey map Creating a customer journey mapping strategy Using customer personas to refine journey maps How to keep the process simple It would be great to find out what other topics or tips would be useful, for instance would you find case studies useful? The link to the guide is here: https://www.cxnetwork.com/cx-experience/articles/what-is-customer-journey-mapping-the-complete-cx-network-guide Thanks! submitted by /u/digital_trippy [link] [comments]