Marketo Needs to Die
Disclaimer: This is an angry rant that I’d like to actually share on professional networks (toned down) but can’t. Sorry in advance for the bitterness, I am intending this to be humouros but ultimately its still me venting. I’ve used a number of MAPs, and lately, I’ve been doing consulting and have had to dive into the mechanics of Marketo in a way I’ve never had to before. Why on earth is this platform still around? Why the hell does any company want to buy this? How can companies still think Marketo is the premium enterprise MAP? I could build a better, more functional MAP with an excel spread sheet, gmail,and MS Word. Salesforce activity integration? Lol nah its just gonna create tasks for everything you wanna sync. Why bother creating it as a salesforce activity when you can just have a f**king task created! Wanna run a report on all contacts in a campaign, territory, or whatever and group them by number of emails sent or delivered? Hah! You needed to create custom fields and a series of automations to tally email sends. Need to adjust your lead scoring model, and wind back the clock on mis-scored leads? NOPE. Want to create a custom formula field to sum up literally anything? In your dreams! I hate this platform. It has to be the worst UI ove seen, its missing dozens of features that are standard on almost every other MAP, It refuses to get along with Salesforce (native integration my butt! Ive seen MRA members cooperate with Feminists better). I’m sorry for the rant, but what am I missing here? Even half the documentation is out of date. submitted by /u/he8c6evd8 [link] [comments]