How to Shorten the Lead Cycle with Marketing Automation
For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. However, each marketing automation tool is not created equally. The more reliable and efficient your automation tool is, the more redundancies it…
The post How to Shorten the Lead Cycle with Marketing Automation appeared first on Benchmark Email.