How can a facilitator ensure a great customer journey mapping workshop?
In a 2019 survey, the Nielsen Norman Group found that journey mapping was the third-most popular activity for UX professionals. While it is one of the most used methods in CX, it also can be daunting. Running a successful customer journey mapping workshop is the single most important step in completing your customer journey map….
The post How can a facilitator ensure a great customer journey mapping workshop? appeared first on Customer Experience Magazine.