Evolution of customer experience in e-commerce in 2023
📌It’s incredibly complex to interact with another human, even in its simplest form. In-person social cues and the subtle nuances of simple conversations are sometimes difficult to discern. Obviously, attempting to translate in-person interactions into online experiences poses more challenges. In recent years, customers have increased their expectations of how businesses should treat them. If you walk into a store, most people expect an associate to help you. An assistant will then help you find the right product or service based on what you say you need. In the years since COVID hit and even prior to it, we’ve noticed that people expect the same level of navigation online, just like in the physical store. As businesses collect data about their customers, they expect an online experience that is highly customized to their intentions and needs. Due to these factors alone, it has become necessary for many businesses to translate in-person interactions into digital experiences. BUT WHAT ABOUT NEXT YEAR?! Find out some of the trends here: https://www.lumoa.me/blog/evolution-of-customer-experience-in-e-commerce/ submitted by /u/pupunggi [link] [comments]