Putting the ‘eco’ into eCommerce with zero-party data

Putting the ‘eco’ into eCommerce with zero-party data

Sustainability is not just a desirability – it’s now a necessity. Businesses are scouring for ways to reduce their carbon output drastically. With eCommerce, using advanced customer data platforms (CDPs) to collect and manage zero-party data can be the key to unlocking significant carbon reductions. Lean marketing is becoming the buzz of the eCommerce world….
The post Putting the ‘eco’ into eCommerce with zero-party data appeared first on Customer Experience Magazine.