Some termws you need to know
There are multiple terms in digital marketing which have different meanings. People related to digital marketing know all of those terms as they are pro marketers. But people who are not much aware of digital marketing or the ones who are new in this field don’t know much about it. But no worries I’ll be telling you a few terms related to Digital Marketing you need to know: Here are some basic digital marketing terms you certainly need to know: Bounce Rate: It is the term used to find out the number of visitors who left without visiting the second page of your website. It helps you to keep better track of your website’s efficiency. CTA: call-to-action is a link or pop-up that encourages the visitors of your website to take the desired action. CTR: Click-through rate determines the rate of clicks you have received on your ad. Conversion Rate: it is the number of people who converted to as a client through your website. CPM: CPM in digital marketing means Cost-Per-Thousand-Impressions. The meaning of CPM is very much clear with its full-form but still, we can define CPM as the price that you are willing to pay for every thousand views you get on your ad. It is a really effective factor if you want to increase your brand awareness, but to be true it does not guarantee an increase in sales. CPC: Cost-Per-Click we can define CPC as the price that you are willing to pay for every click you get on your ad. PPC: Pay-Per-Click is a bid per click on different keywords in paid ads above or beside free search engine listings. ROI: It is Return-on-Investment or we can say the percentage of profit you receive from your digital marketing activity. Impressions: It is the number of times your ad is shown on a search result page. Inbound Link: this is a link on your website from some other website. It is also called Backlink. Organic traffic: The amount of traffic you receive on your website via any unpaid medium. Do upvote if you find shared information useful and comment if you need more information regarding some similar terms of digital marketing. submitted by /u/zacedwardss [link] [comments]