Pardot – Custom redirects on emails
Hi, I wondered if someone could help me with this Pardot query? I’ve set-up an engagement studio programme to email prospects who have entered salesforce via a web-to-lead form on our company landing page. The email templates I’ve used all contain an individual custom redirect with a completion action to ‘Create Salesforce Task’ assigned to ‘CRM owner’. I’ve read that custom redirects will only fulfil the completion actions when a Pardot cookie is already in the prospect’s browser at the time they click the custom redirect? If this is correct, is there a danger that some prospects may click on the custom redirects in my emails and that the completion actions won’t fire? Or, by virtue of opening the email will they therefore be cookied (regardless of the browser/device they originally used when signing up on our landing page) and the completion action will be fulfilled? This article led me to believe that some completion actions may be missed using custom redirects – https://nebulaconsulting.co.uk/insights/stop-using-completion-actions-on-custom-redirects/ – and that I’d be better using Form Handlers instead. Are there any downsides to this? Thanks so much for your help. I’ve tried to find an answer myself but haven’t been able to. submitted by /u/Affectionate_Tax1613 [link] [comments]